Beer Store Practises PR

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Martin Regg Cohn of the Toronto Star has been single-handedly taking on the Beer Store oligopoly and is gaining traction at Queen’s Park.

Cohn says currently manoeuvres by the foreign-owned Beer Store to offer craft brewers part ownership of the chain are just public relations:

With its monopolistic brew falling flat, the foreign-owned Beer Store is rebranding — belatedly.

Don’t buy it.

Stung by negative publicity, spooked by political static, the big brewers behind Ontario’s retail quasi-monopoly have ditched their old playbook in favour of a classic Hail Mary pass: They are inviting craft brewers to team up for a more localized ownership structure now controlled by multinational corporations from abroad.

To read the full Cohn column, click here.

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