When you send out a young reporter to do a basic story on an event, you remind the rookie to get who, what, when, where, why, how and how much.
Simple stuff. But at least if the reporter can answer those questions, an editor can fashion a story from that information.
So when you send rookie Social Services Minister Lisa MacLeod out to announce cuts to the increase in welfare rates, you might want to arm the politician with the above elements of a story, especially how much. Follow the money.
Of course our simplistic Doug Ford government (you know … easier smoking, cheap beer, cheap gas, private dope, more money is your pocket … a platform that sounds like it was formulated by Joe Six-Pack outside an LCBO) announces such a major change like alteration of welfare increases, it doesn’t know how much Ontario will save by cutting the increase to 1.5 per cent from three per cent.
Memo to Ford and MacLeod: If you tell people you are saving money and you don’t know how much will be saved, just pull a figure out of thin air because that’s usually good enough for people and media alike. It works for U.S. President Donald Trump and Ottawa Mayor Jim Watson. No reason it can’t work for you.
So what MacLeod’s announcement really consists of is ideology and propaganda. It’s not about cost-saving or MacLeod would know how much was saved.
Ideology you say? “But let me be clear,” Macleod said. “the best social program is a job for those who can have one.”
Anybody heard that before?
Lisa if it were that easy, people would have solved this problem long, long ago. You’re offering nothing new.
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