Farm Boy To Focus On Craft Beer, Local Wine

Farm Boy will soon be selling wine and beer and guess what?

It will sell craft beer and local wine. Fits in with its marketing strategy:

Last week, the provincial government announced that Farm Boy and 12 other grocers will be allowed to apply for licences to sell wine in their stores.

Up to 70 individual grocery stores will be licensed during the first round and could start selling wine as soon as Oct. 28.

For Farm Boy, the plan is to offer customers “local products they might not be able to find in the LCBO or other retailers”.

To read the full story in the Ottawa Business Journal, click here.

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