Home › Forums › Bulldog Forum: Ottawa, National And International Debate › Postamoeba absorbs, eliminates competition
This topic contains 6 replies, has 2 voices, and was last updated by The Voter 6 months, 3 weeks ago.
November 27, 2017 at 1:47 PM #740250
Bob LeDrewNovember 27, 2017 at 3:56 PM #740254
Bob LeDrewNovember 27, 2017 at 4:02 PM #740256
Ken GrayKeymasterNovember 27, 2017 at 4:05 PM #740257
It is obviously bad news that all those people have lost their jobs.
But where will Mayor Jim Watson advertise with his full-page layout in the Ottawa West News?
There’s room in The Bulldog, Your Worship.
Should I send you an invoice?
Will The Bulldog be the last media outlet standing when this is all through?
kgrayNovember 28, 2017 at 1:05 AM #740297
It’s disgraceful that two corporate megaliths can swap community assets and then kill them. This could be an opportunity for a locally-owned, non-profit group to pick up the traces and create new papers to cover the local news. We certainly aren’t getting the very local stories from the Citizen and the Sun – it would have been better for the community if they’d closed one of those and left us our community papers.November 28, 2017 at 11:39 AM #740310
The objective of this transaction was to shift the advertising flyer delivery business, and related revenue stream, to the Citizen and Sun. None of these community papers were perceived to be meaningful competition to PostMedia’s news reporting products. As such, the community papers and their employees are collateral damage in the quest to capture more of the limited revenue opportunities.November 28, 2017 at 9:57 PM #740373
The fact that the news coverage of the behemoths hardly overlaps the community papers at all means they definitely weren’t competing for stories. That they think that the small businesses that advertise in the community papers are going to move their ad dollars to the vastly more expensive corporate papers is ludicrous. Community papers are much cheaper and offer a more targetted audience reach than the Citizen or Sun. It makes no sense for a small business based, for example, in the west end to pay for readers across Eastern Ontario/West Quebec to see their ads.
The only region-wide advertising that the community papers carried was the flyers and those could just as easily be delivered through other means. In fact, I get two bundles of flyers every week now. One comes with the community paper, which is on the chopping list, and the other is delivered by a commercial venture.
Having used that commercial venture in the past, I know that they have the ability to deliver a different bundle to different zones that they cover. The Citizen/Sun are a lot more expensive and not as dexterous about targetting deliveries. There are several reason people use flyer delivery services or community papers to reach people. Money is one and the penetration rate is another – they actually go into virtually every home and are read at a higher rate than the big papers.