This press release was sent along to The Bulldog from a company that is promoting the local food movement:
It’s no secret, consumers’ appetites for fresh local food has sharpened and in turn, wholesalers and retailers are turning away from imported foods and seeking produce closer to home.
Despite the increased demand for farmers’ and micro-produced crops, distribution and logistical challenges have prevented Ontario farmers from entering the commercial market, forcing buyers to pay high prices for imported items. In fact, food items sold in Southern Ontario are estimated to have travelled an average of 4.500 km.
Video above: A snapshot of the local food movement.
Barrie-based start-up, FreshSpoke is tackling the problem head on by revolutionizing the food distribution process. The innovative peer-to-peer delivery app puts food producers on the map… literally! FreshSpoke provides an easy mobile sales and delivery system designed around sourcing, ordering and delivering local food products.
Whether a single vehicle or an entire fleet, FreshSpoke gives drivers (including producers with extra capacity) the opportunity to earn additional money through on demand local food delivery. This powerful distribution channel enables buyers to purchase directly from producers at a fair price.
FreshSpoke is currently serving the Greater Golden Horseshoe region with plans to rollout throughout the remainder of Ontario and then the rest of Canada.
Ontario farmers and micro-producers are now in the game with the new marketplace platform connecting producers and buyers. FreshSpoke puts the power of choice and convenience into the palm of your hand.
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