OC Transpo Prepares For Rail


This is a release from the City of Ottawa:

At today’s Transit Commission meeting, OC Transpo launched its Ready for Rail information and education campaign, which will help equip customers with the tools they need to take their new journey on the O-Train Confederation Line starting in 2018.

A report on the Ready for Rail campaign was received today by the Transit Commission.

OC Transpo introduced this dedicated campaign to help achieve a smooth transition from a bus-focused to a multi-modal system in 2018. It will use a variety of communication formats and channels, including bus ads, videos and social media posts, to provide key facts and simple “how-to” demonstrations about the new customer journey and new system experience, such as using fare gates and transferring.

The Ready for Rail campaign offers a range of information on topics, including routes and stations, ticket machines and customer help points, accessibility and safety features and frequency of service. It answers many questions including: “How often will it come?”, “How many will it carry?” and “How will I get to it?”

As part of the campaign, OC Transpo today launched a new Ready for Rail section on its website, which can be found octranspo.com/ready4rail. This is now the new go-to resource for all things related to service on the Confederation Line.



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5 thoughts on “OC Transpo Prepares For Rail

  1. So we will use taxpayers money to convince taxpayers that their taxes were well spent on the LRT (white elephant or not). Part 2 of this fiasco will be to convince taxpayers using taxpayers money to use the darn thing once it is finished (if ever).

  2. Apparently “on time” is out the window since the above-ground work was supposed to be done before the summer so that downtown would not be a visible construction zone during the 150th celebrations. According to Manconi today, the sinkhole has put them behind schedule and there will still be construction going on in the summer as well as temporary sidewalks along Rideau St.
    No way anybody saw that coming.
    But weren’t they saying just a short while ago that they could catch up with the Rideau Street work and would be “on time” by this point in time? Promises made, promises broken … how will that look on the campaign literature?

  3. ” .. provide key facts and simple “how to” demonstrations…”

    Are they going to run TV info-commercials featuring his lairdship too?

    How about starting with a design that doesn’t require a user manual.

  4. A $1-million program to teach taxpayers how to get off the bus and on LRT shows a lack of respect for the intelligence of taxpayers. With that in mind, do they think these same (not intelligent) taxpayers will remember all the information a year or so from now?

    1. What do those same taxpayers do every four years to demonstrate their competence when given an election ballot?


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