Just when Ottawa was beginning to brand itself as an automotive tech centre, this happens to BlackBerry QNX:
Global automaker Toyota Motors is dropping BlackBerry QNX’s infotainment software from its best-selling Camry vehicles in a move that analysts say reveals a growing threat to the technology company’s growing automotive business.
BlackBerry QNX officials were quick to downplay the significance of this month’s lost contract, which comes at a time when Ottawa’s industry leaders are trying to brand the city as a burgeoning hub for autonomous vehicle technology that’s anchored by QNX.
BlackBerry QNX designs a variety of software systems for use in the car: telematics, information clusters, the beginnings of assisted and autonomous drive. Infotainment is just one of these systems, but it’s a significant and competitive space.
A spokesperson for the tech company said QNX was never the primary provider of Toyota’s infotainment platform and was instead a supplier to another contractor that worked for the automaker.
However, analysts say Toyota’s move illustrates the need for BlackBerry to either pivot and address a potential weakness, or double down on its established brand: the safety and security of its real-time automotive operating systems.
To read the full story in the Ottawa Business Journal, click here.
Video above: BlackBerry QNX technology in action.
Back to The Bulldog’s home page, click here.
To comment on this post, use the reply box at the bottom of this page.
TODAY ON THE BULLDOG
Return to The Bulldog (Ottawa), Bulldog Canadian or Bulldog Politics.