The problem with Sun News Network was very simple. It was boring.
And now it’s gone. Killed by monotony.
Too many talking heads standing in front of a camera delivering long dialogues that only they and a couple of people needing hobbies could sit through.
To listen to people making speeches, those words must be riveting. SNN didn’t have those people.
Why in its early weeks, SNN had fewer viewers than The Bulldog had readers. The Dawg didn’t cost millions to build. And after the first few weeks, I stopped charting it.
Nobody speaks to a camera as long as the people did at SNN. In fact very few people are successful in just talking to a camera.
Don Cherry can do it … for about five minutes. Canada stops on Saturday night to listen to Cherry. He stares into a camera that loves him and preaches on his beliefs. But even Cherry has a sidekick to leaven the mix.
Prime Time Sports on Rogers Sportsnet during the dinner hour has between about two to five very smart sports pundits discussing the issues. They are talking heads but interesting talking heads.
SNN was killed not because there isn’t a market for right-wing news (most of the print media today is right wing). It died because there is no market for dull in an any field.
To read another take on the fall of Sun News Network, click here.
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