A Good Memo, But The Words Got In The Way
In this memo to the mayor and council, how are they to understand a project when this missive is written in municipalese. It is incomprehensible.
Council is making decisions on projects described in reports that are impossible to understand. One hopes they are not written this way on purpose. The Bulldog’s comments below are in boldface:
To / Destinataire Mayor and Members of Council File/N° de fichier:
From / Expéditeur Vivi Chi
Interim General Manager
Planning, Development and Building
Services
Alain Gonthier
General Manager
Public Works
Subject / Objet Digital Twin: Traffic Assets Infrastructure Mapping
Date: May 22, 2025
The purpose of this memorandum is to inform Mayor and Council that, as part of the Digital Twin Project (what is that?), a geospatial city-wide inventory of traffic infrastructure assets (what is that?) will be taking place over the summer months. The inventory collection (of what?) will be completed using a city vehicle equipped with a mobile mapping device (how does that work?). The Mobile Mapping of Traffic Infrastructure Project leverages new technology (what new technology) and is delivered in collaboration between the Public Works and the Planning, Development, and Building Services Departments.
Project background and purpose
Traffic Services and the Geospatial Analytics, Technology and Solutions Branch (GATS) (what is that?) are launching a full inventory of street-level traffic assets (what are those?) using a hybrid system approach leveraging both the Mosaic Meridian system and Esri Field Maps (oh come on.). This initiative aligns with the Comprehensive Asset Management integrated business approach and GATS’ Council-directed mandate to build and maintain the City’s Digital Twin—an interactive, virtual representation of Ottawa’s infrastructure (Motion No. PLC-ARAC 2021-5-28 [m81.1]) (what is that?). Traffic Services is the first to leverage this corporate technology (what technology) for a comprehensive asset inventory. A fleet vehicle equipped with a mobile mapping device has been deployed and will be visible on Ottawa’s streets for testing in May 2025. High-quality geospatial data (what is that?) essential for the accurate and efficient maintenance of traffic assets will be collected from June to September 2025.
Data will be collected on assets including traffic signals, signs, pavement markings, streetlights, and pedestrian crossovers, and more. The data will be integrated into the City’s Digital Twin (what is that?), enhancing decision-making and resource optimization for future infrastructure planning. By integrating data from Mosaic 51, LiDAR, and Esri Field Maps (what are those?), the project will streamline traffic asset data collection by minimizing repeat site visits (for what?), reducing operational costs, and increasing overall efficiency (how?). In addition to the data integrating into the City’s Digital Twin, it will inform the development of a traffic asset management plan (what is that?).
Technology Overview
The Mobile Mapping of Traffic Infrastructure Project marks the first use of the Mosaic Meridian system in Ottawa which features a mobile mapping unit equipped with a high-accuracy Mosaic Meridian system—featuring a 360º camera and precision LiDAR (what is that?) —mounted on a City vehicle. The Mosaic Meridian system captures 360º visuals using the industry-leading Mosaic X camera system, paired with a precision INS/LiDAR device from Inertial Labs (oh come on). This integration ensures millimeter-level accuracy for both imagery and point clouds—3D data used for identification and classification of assets, providing reliable and high-quality geospatial data (what language is this … oh yes, municipalese). Designed to withstand Ottawa’s diverse climate conditions, it ensures uninterrupted data collection in extreme heat, cold, dust, water, and poor road conditions (to achieve what?).
Using a hybrid system approach (what is that?), the project leverages both the Mosaic Meridian system and Esri Field Maps (really? How can a normal human being know what a Mosaic Meridian system is as well as an Esri Field map?) to validate and check the accuracy of collected data, ensuring a reliable and high quality traffic asset inventory (what assets are being counted?)
(at this point in the memo, your agent is losing the will to live.)
Privacy Protection Measures
While the primary goal is to collect traffic asset infrastructure data, incidental capture of personal information (e.g., faces, license plates) is possible. To safeguard privacy:
• An automated anonymization process will blur all personal identifiers (is there not a simpler way of writing this? what is an anonymization process and are personal identifiers things like licence plates).
• All data handling will comply with the Municipal Freedom of Information and Protection of Privacy Act (MFIPPA).
• A Privacy Impact Assessment (PIA) is underway, with oversight from the City Clerk’s Office. The PIA will identify any privacy risks associated with the collection of data and how these risks are managed.
Public Transparency
The data collected will be used solely for the purpose of improving city infrastructure and data collection. Any personal information collected during the mobile mapping process will be handled in a confidential and secure manner in accordance with the Municipal Freedom of Information and Protection of Privacy Act (I am not confident that any personal information can be kept confidential by anyone … hackers are much smarter than this document).
A Notice of Data Collection has been published on Ottawa.ca.
Project Timeline
• May 2025: Testing and calibration of the mobile mapping unit.
• June 2025: Collection of traffic asset infrastructure begins.
• June to September 2025: Data collection, validation, and processing period.
2
• September 2025: Completion of collection of traffic asset infrastructure data. • Q4 2027 (TBC): Final data processing and integration into the City’s Digital Twin.
Conclusion
This project represents a significant advancement in how the City manages its transportation infrastructure and supports long-term sustainability (how and forget the “sustainability”. It’s a catch-phrase). Should you have any questions (oh my god, see the questions above) , or if you receive inquiries from constituents regarding Digital Twin and/or the Mobile Mapping technology (Really? People have lives.), please contact Randal.Rodger@ottawa.ca. Please direct any questions or inquiries on the inventory of traffic infrastructure to Barrie.Forester@ottawa.ca.
Original Signed by:
Vivi Chi
Interim General Manager
Planning, Development and Building Services Department
Alain Gonthier
General Manager
Public Works Department
CC: Senior Leadership Team
Planning, Development and Building Service Departmental Leadership Team Chief Communications Officer, Public Information and Media Relations
—
Well City of Ottawa, here we go..
Who: Who authorized this project?
What: What exactly is this project? The words above defy understanding. Or was that the point?
When: When was it authorized?
Why: Why are we doing this? It is unclear because the reader doesn’t know exactly what this project is.
How: How will this be done written in an accessible way? What are the implications for residents? What kind of information on them will be collected?
How much: How much does this cost and is it justified when the city has a huge hole in its budget?
The person who wrote this, were they in a newsroom, would not remotely pass their three-month probation and is unlikely to be hired at the smallest community newspaper or media outlet.
This is absolutely horrible writing of the worst kind. It would fail a high-school essay assignment.
Furthermore, this is a major reason that things go wrong at Ottawa City Hall. Based on this memo, councillors could not possibly hope to understand this issue. I have been editing things for 48 years so I know of what I speak. I have seen all forms of writing and this is among the worst, if not the worst, I’ve ever read.
The key to writing is to be understandable, not impress with your vocabulary (no $20 words when a nickel works fine), be accessible and, most of all, write in a way that is intelligent, conveys information and is interesting (if not entertaining). There is a good story, maybe, in this memo but it is unintelligible … lost in the poor writing.
And these reports matter. Council and the public must be able to understand them to do the right thing with legislation and our money.
Were I Mayor Mark Sutcliffe, I would send this memo back to city manager Wendy Stephanson and ask her how this could possibly have been released to council and the public. File it again when it is written in English (or French).
This document diminishes the credibility of staff and hampers proper (and sustainable) good governance.
Ken Gray
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So a whole lot of big words to say the city is mounting a Google-type camera on top of a city car. Said car will drive around the city, taking videos for use in realigning streets to possibly smooth out traffic because it’s such a mess.
Traffic is a mess because the New Way to Bus is an epic failure and people are using their own cars thus creating mayhem on the streets.
This memo coming from planning could also account for increasing development in areas that cannot handle the influx of vehicles because most residents (present and future) now know our public transit system stinks to high heaven.
I could be wrong but …
So you haven’t been keeping up with common lingo of this field and the department. You would be better off asking what was covered in new councillor school and why most of the presentations aren’t recorded.
Oh, I think we all know the answer to those questions … it doesn’t take a rocket scientist to understand that this city isn’t always on the up and up.
This level of baffling information is standard with the City and I think AI is used and they put the ‘high level baffle the public with big words’ filter on their outgoing communication. I deal with the City daily in my work and I often run their communication through an AI filter so I can understand it. Sort of like a reverse AI translation. Plus their communication in emails is often riddled with spelling errors and incorrect tense for words.
They are also very risk adverse in their communication.
Ken. It appears that Vivi has missed the most important aspect of project management which is “projects are done for the benefit of the stakeholders, primarily the end user, not for the project team”. The first aspect Vivi has failed at is clear, concise communication. Things only get progressively worse when a project fails right from the start. It appears that Vivi is a graduate of the University of “If you can’t convince them, baffle them with BS”. The saddest part of this story is that Vivi is paid an annual salary of $225,032 (I just checked online). Appalling!
Drayton. You hit the nail right on the head. In his famous “Foundation” trilogy Isaac Asimov wrote of a technology that did exactly what you describe. At one point in book 1 the machine analyzed a 3-hour speech and concluded that nothing of significance was said to a room full of delegates.
Sort of sounds like or maybe it is or might be???
Google Earth has already done most of what the city? initiative is proposing. Count the traffic lights, where they are, locate stop signs, identify intersections which are poorly designed, realign streets where possible to ease traffic flow, create more roundabouts? All of this SHOULD be in the city knowledge network. It just needs to be analyzed and applied.
Sisco:
Good point. Project are for us, not the project team.
cheers
kgray
Ken. After further thought I realized Vivi doesn’t understand 2 things about basic communication, 1) know your audience (city councilors will not understand the babblegab in her memo), and 2) understand what you’re talking about so you can deal with followup questions (without putting the people asking if they mind waiting on hold while you search for someone knowledgeable).
Ken,
I understood it first time through. Not in detail but in broad terms. They said what they were doing then they explained what it meant. They didn’t waste our time with definitions of technical terms that would have broken the flow. They know that people have lots of look-up available if needed.
I don’t see “municipalese” so much as “technicalese”. That’s the world we live in. I just looked up “INS/LiDAR” and learned something.
When they mention “sustainability” they are using a catchphrase, one that means saving your taxes.
Jake:
Your comment is written better than that report.
cheers
kgray
Sisco:
You write reports to be informative and accessible. This one is neither. One of the worst failings of a writer is trying to impress your audience with your vocabulary or things they don’t understand.
You lose your audience in a second if your lede is not involving. Then what use is it to write if no one is reading?
I bring to your attention Conrad Black.
cheers
kgray