Sutcliffe’s Non-Campaign Campaign: POTTER

By Evan H. Potter

If you’ve ever wondered how Mayor Mark Sutcliffe manages to campaign without technically campaigning, consider this observation from former reporter – and soon-to-be official Kitchissippi ward candidate with a deep fluency in municipal affairs – Joanne Chianello.

She says mayors campaign every day. You see, it is all in the framing. The mayor’s communications team has been doing an excellent job in blurring the lines between informational and politically persuasive messaging in his public communication.