Bruyere Rebrands Its Identity
This is a release from Bruyere Health:
Ottawa-based Bruyère launched a new brand identity – and will now be known as Bruyère Health.
Bruyère Health is Eastern Ontario’s leading health organization specializing in aging, rehabilitation, and care for those with multiple complex medical conditions.
It is an academic health sciences centre that brings together compassionate, person-centred care with world-class research to maximize the quality of life of those it cares for and their loved ones.
“This transformation is more than a change of name—it reflects our dedication to enhancing health care not just in our region but nationally through impactful research and innovation,” said Guy Chartrand, President and CEO of Bruyère Health.
Key highlights:
New name: The organization’s legal name has changed to Bruyère Health.
New visual identity: A refreshed logo and color scheme symbolize the combination of compassionate care and scientific excellence, as well as Bruyère Health’s long history of being responsive to the changing needs of the community.
New naming structure includes the Bruyère Health Foundation and Bruyère Health Research Institute. The Bruyère Family Health Team will now be known as Bruyère Health Academic Family Medicine.
Quotes
“Bruyère Health is embracing this new chapter with enthusiasm as we continue to provide the exceptional care that defines us, embodying the heart and science of care.”
Guy Chartrand, President and CEO of Bruyère Health
” As our scientists imagine the future of aging and resilience in our communities, the Bruyère Health Research Institute welcomes this new brand. It captures the spirit of excellence and compassion which embodies the research our scientists conduct on memory, aging in place and long-term care, palliative care, rehabilitation and recovery, and social accountability. “
Dr. Kumanan Wilson, CEO and Chief Scientific Officer, Bruyère Health Research Institute and Vice-President, Research & Academic, Bruyère Health
“The Bruyère Health Foundation remains committed to raising funds for medical equipment, innovative research, and specialized programs that directly enhance care. Our new brand is a signal that Bruyère Health is poised to do something special, and the Foundation is proud to showcase the organization to the community of potential donors. What a time to be associated with this venerable institution!”
Tom Hewitt, President, Bruyère Health Foundation
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By the turn of the decade 25% of our population will be over 80.
Our project population is 1.4 million…over 250,000 seniors will need our support.
Are we ready?
Bruyere cannot do it alone and after COVID who would move into a commercial LTC.
CW,
Unfortunately, many of us will have no choice about going into a for-profit LTC if that time comes. Unless you are able to privately fund the nursing or other care you need so you can stay at home, you’ll be headed to an institution of some sort. Not-for-profit beds are few and far between and they all have waiting lists.
In addition, if you are in hospital, are ready to be discharged and can’t live independently but there isn’t space in the LTC of your choice, the province has mandated that you are to be sent to any LTC that has space or else you will be billed $400 per day for your hospital bed. As I understand it, the majority of LTC admissions come directly from a hospital stay rather than from their homes.